Audience Development and Engagement
Europe Beyond Access is committed to developing audiences for the work of disabled artists:
- To share the quality and innovation of Europe’s disabled dance artists.
- To build the market for the work of disabled artists in order to support long-term careers.
- To encourage greater cultural participation by disabled audiences.
Development and engagement of “Mainstream” Audiences
Europe Beyond Access will use audience education and taste cultivation to develop existing arts audiences: challenging preconceptions about the quality of work by disabled artists. We will work with a variety of strategies – some tried-and-tested, some new – to build audiences for the work. We will work with Press, Social Media, Audience Engagement, and through dialogues with artists themselves. Our aim is to end the Europe Beyond Access project with an audience that demands to experience more work by disabled artists.
Some of our press coverage so far includes:
- Creating Our Collective History, an interview with members of Per.Art. Originally published in Portal o invalidnosti, organizacije Iz Kruga – Vojvodina.
- The first interview with a learning disabled artist in Serbia. Published in Dnevnik.
- An interview with Natalija Vladisavljević. Originally published in the online magazine Portal o invalidnosti, organizacije Iz kruga – Vojvodina.
- The long read: Dance and Disability in Poland. Originally published in taniecpolska.pl
- Our commissioned performance Rose La Rose in Hamburger Abendblatt.
- Italy’s national radio: Marta Cuscunà, an Italian artist, working in partnership with the new Italian disabled artists group Al.DI.Qua to make her works accessible.
- Onassis STEGI’s audience development workshops. Originally published in monopoli.gr
- A profile feature introducing our Polish disabled ambassador in a mainstream magazine. Published in Wysokie Obcasy.
- Disabled dancer Tatiana Cholewa is nominated for Personality of the Year. Published in Dziennik Zachodni.
- Interviews with Per.Art’s artistic director on Serbian national television. Broadcast from Radio-televizija Vojvodine and Vreme.
- DanceAble on the frontcover of Dans Magazine in the Netherlands.
- Review: Europe Beyond Access commission We Are Not Monsters. Published in Dnevnik.
Development and engagement of Disabled Audiences
We know that art by disabled artists is much more likely to be attended by disabled audiences.
Europe Beyond Access aims to build greater cultural engagement of disabled people who currently rarely engage with cultural activities. We will seek to reduce barriers to attendance; actively engage in outreach to targeted audiences; and, develop opportunities for engagement between disabled audiences and disabled arts professionals.